Market segmentation refers to a strategy of categorizing customers, users, and audiences into distinct groups based on shared characteristics & metadata. By grouping, you can send messages that are more personalized and are, therefore, more likely to nurture them through the sales funnel. Know more about your target segments to address their requirements more precisely.
Create campaign flows by sending emails or messaging to a specific contact segment & creating a flow of communication pre-decided to make sure that each action results in a follow-up communication from your end to a specific audience when & if required.
Give each user of your database points based on their activities & engagement. This allows you to classify them & target the right people more likely to convert at the right time.
Track your segments based on how they perform on your campaigns & the actions they’ve taken on your website or application. This real-time monitoring helps you keep your segments updated with the right users so you can optimize your ROI with each campaign you run using segmentation.
Analyze your customers regularly to make sure you deliver what they are looking for & to show them the right content, on the right platform at the right time.